WHO YOU WORK WITH
Meet our team
Accomplished financial executives with decades of combined experience driving profitability across diverse industries, now pioneering cannabis financial excellence.
Amy Froebel
Founder & Principal
Education & Credentials
Amy Froebel brings over 30 years of comprehensive financial management experience, having driven profitability and market share growth for companies ranging from startups to billion-dollar corporations across manufacturing, software development, biotechnology, and cannabis industries.
With her MBA from Suffolk University and bachelor's degree from Boston College, Amy has held senior financial leadership positions at major corporations including Perkin Elmer, Progress Software, Empirix, and New Balance Athletic Shoe before pioneering her expertise in the emerging cannabis industry starting in 2018.
Her cannabis industry experience spans the complete spectrum of operations, from directing the opening of Massachusetts' first adult-use dispensaries to leading financial operations for multi-state operators with 40+ retail locations, multiple manufacturing sites, and extensive cultivation operations.
Key Achievements
Led opening of Massachusetts' first adult-use dispensaries
Managed financial operations for 40+ retail cannabis locations
Directed Fortune 500 financial operations across multiple industries
Expertise in vertically integrated cannabis operations
Diana Granger
Financial Modeling & Performance Insights
Education & Credentials
Dianna Granger brings over 15 years of comprehensive financial management experience, having driven profitability and market share growth for companies ranging from startups to billion-dollar corporations across manufacturing, food and beverage, fast casual restaurants and cannabis industries.
With her MBA from Walsh College and bachelor's degree in Accounting from Western Michigan University, Dianna has contributed key analytical insights at major corporations including Stryker and Nestle before becoming an expert within the restaurant and cannabis industries.
Her experience is balanced in driving both operational efficiencies and revenue growth. Her expertise includes financial modeling, budgeting and forecasting, data visualization and analytics including promotional activities as well as A/B testing to ensure successful innovation and performance.
Key Achievements
Structured and managed the sales and marketing finance team for a fast casual restaurant with 400+ locations
Created dynamic visual reports for executive teams to clearly understand what is driving growth
Managed Fortune 500 financial forecasts and budgets across multiple industries
Successfully launched profitable innovation using A/B testing insights